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Heating things up...
Heating things up...
We’ve been selling chicken since 1992. Our mission is to shake up menus and make life easier for kitchens everywhere. It all started with a simple challenge in a chip shop, and from there we’ve grown into a trusted foodservice partner with innovation at our core.
From marinating chicken in a garage to delivering to major brands like Alton Towers, we’ve come a long way. Today our team of 200 “Chicken Experts” marinate 62 tonnes of chicken a week at our BRC AA certified site in the West Midlands, and make 1,737 deliveries every week.
We’re on a mission to become the UK’s leading foodservice chicken concept supplier by 2029 — committing to quality, innovation and operational excellence in all we do.
It starts with a simple challenge in a chip shop — and Joe marinating chicken in his garage.
in Joe’s garage!Demand soars. We outgrow the garage and move to a larger facility in Burntwood, Staffordshire.
Marinades perfected. Alton Towers Resort becomes our first major leisure customer, and refrigerated vans hit the road.
Tortilla wraps with Santa Maria, pre-sliced marinated chicken for schools, a Compass contract and a 34,000 sq ft home.
Halal-certified products, Merlin Entertainments venues, BRC Grade A — and our first food concept, Wrappin’ Joe’s.
Branding support for caterers, Reggae Reggae chicken wraps with Levi Roots, and our own in-house butchery.
Our first automated packing line and a rebrand around menu solutions, not just products.
200 chicken experts, two sites, 1,737 weekly deliveries and a mission to be the UK’s leading chicken concept supplier by 2029.
Our values infuse every product. It’s not just about food — it’s about delivering an exceptional experience at every turn.
Go above and beyond. Make a difference. Be passionate.
We are more than just food. We are dedicated to our customer. We do what we say.
Always aim high. Grow and develop. Work with agility and resilience.
Have care and respect. Together we are stronger. One team, one goal.
Our team is the secret ingredient. Their creativity, passion and hard work drive our success — and yours. While we can’t show all 200+ of us, it started with two.
Talk to the team
All our marinated chicken is sourced exclusively from British Red Tractor certified farms: top-tier standards for food safety, animal welfare and sustainability, with full traceability from assured breeder farms and hatcheries.
Our manufacturing standards have been recognised year on year — we’ve held BRCGS AA status for over 15 years — and all our halal chicken is independently certified and produced under time segregation.
Reducing plastic, signing the Net Zero pledge and setting science-based targets: we’re taking steps every year to leave things better than we found them.
